Type of I.P :
Patent A government authority or licence conferring a right or title for a set period, especially the sole right to exclude others from making, using, or selling an invention.
Copyright The exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.
Trademark A symbol, word, or words legally registered or established by use as representing a company or product.
Others Trade Secerts, Innovative Step, Creative etc
Patent Title : NUTRAMEE: VITAMIN E AND CAROTENOIDS ENRICHED NOODLE
Patent Registration No : To Be Provided
R & D
R&D The invention is at the lab stage or proof concept stage
Pre-Commercial The invention is currently in the process of field testing
Ready For Market Invention is ready to be licensed out or sold
Selling Method :
Exclusive Licensing No person or company other than the named licensee can exploit the relevant intellectual property rights. Importantly, the licensor is also excluded from exploiting the intellectual property rights.
Licensing Authorization to use a particular patent. Licensee may not be the only one licensed to exploit the intellectual property.
Assignment The sale of ownership to the individual assigning the intellectual property.
Product Year :
The technology is noodle incorporated with red palm olein delivery system.
The noodle is incorporated with well-designed red palm olein delivery system and enriched with Vitamin E and carotenoids from natural sources. These natural ingredients give the noodle appealing natural yellow colour. This technology is suitable to produce non-fried noodles, rich in Vitamin E (more than 45x) and carotenoids (more than 28x) as compared to the current commercial noodle available in the market. It also fulfils the daily recommended intake value of B-caroten and vitamin E.
- High vitamin E
- Instant Noodles
- High carotenoids
- Natural yellow colour
According to World Instant Noodles Associations, Malaysia is one of the top instant noodle consumers in the world, ranking number 13, with China, Indonesia, Japan, Vietnam, India, and the United States leading the way. The instant noodle market in Malaysia is worth about MYR 1,513.7 million a year, with a total of 1.35 billion servings of instant noodles consumed in 2013 compared to 1.2 billion serving in 2009. On average, Malaysians consumed about 40 packets of instant noodles per person, much higher than the world mean consumption of about 13 packets for every person. In terms of market share, Nestlé (M) Bhd with its Maggi brand retain as a leader in noodle market with value share of 39%. Euromonitor expects noodles sales growth to slow due to the category’s maturity; and cheaper-yet-tasty brands flooding the market such as Indomie, Nissin, Cintan and Mamee. Most of the instant noodles can be found in the retail outlets including supermarkets, small retail stores, convenience stores and hypermarkets.
High vitamin E content
High carotenoids content
Fulfil daily recommended intake value, as suggested by USDA